MLA
Kasemsap, Kijpokin. "The Role of Customer Relationship Management in the Global Business Environments." Trends and Innovations in Marketing Information Systems, edited by Theodosios Tsiakis, IGI Global, 2015, pp. 130-156. https://doi.org/10.4018/978-1-4666-8459-1.ch007
APA
Kasemsap, K. (2015). The Role of Customer Relationship Management in the Global Business Environments. In T. Tsiakis (Ed.), Trends and Innovations in Marketing Information Systems (pp. 130-156). IGI Global. https://doi.org/10.4018/978-1-4666-8459-1.ch007
Chicago
Kasemsap, Kijpokin. "The Role of Customer Relationship Management in the Global Business Environments." In Trends and Innovations in Marketing Information Systems, edited by Theodosios Tsiakis, 130-156. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8459-1.ch007
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