The Resilient Brand Management Framework as a Responsive Business Strategy in the Industry 4.0 Era

Introduction

Modern society is currently undergoing a digital transformation, which is being felt by companies. Modification will impact each sector of sector, irrespective of how much business is being transformed (Jamader, Das & Acharya, 2022). Upwards of simply updating or altering innovation is included in digitalization. Customers, workers, and business partners today all anticipate a technological change. Businesses must embrace advancement because customers favour it over more antiquated, older techniques, as to if they like it or not. What fosters technological change in the corporate setting? The most important factor, in theory, is the customer experience (Majerova et al., 2020). At the nexus of individuals as well as tools, digital revolution happens most quickly. The objective of digital evolution is to create stronger, more intelligent, as well as quicker businesses that can better foresee and customers' requirements. Organizations need new digital leaders and managers, understanding, in addition to administration skills in the direction of arrangement, organise, guide, in addition to direct their socioeconomic movement in the digital age of Industry 4.0. They also must recruit and train staff that can start preparing products to fulfil the requirements of fresh “customers.” In order for the organisation to adjust to the shifting customer footpaths in the digital economy, it also needs new marketing knowledge and skills (Jamader et al., 2023). Businesses must be conscious of what clients want in order to logically create a good or service that meets their needs (Brady, 2003). They must then begin producing, pricing, and publicising the service or goods by making an announcement that it is available. In addition, companies must assure service quality both throughout and after the price reduction when delivering their goods or services (Jamader, 2023). A fresh approach to marketing is necessary in this new era. 2023 began with the introduction of a novel marketing strategy known as “FRB 4.0.” The fundamental idea behind FRB is that creating “healthier, better, and cheaper” products that meet consumer demands is not the only aspect of sustainable marketing. It is the genuine, vital assets of managing a business, affecting output, igniting creativity, and fostering business collaboration with the economic and social environment. Product positioning provides companies and organisations the assurance as well as power to generate extra by using fewer wherewithal, as captivating interested in consideration the requirements of today's but also tomorrow's millennia of clients as well as a global society.