MLA
Jamader, Asik Rahaman, et al. "The Resilient Brand Management Framework as a Responsive Business Strategy in the Industry 4.0 Era." Exploring the Use of Metaverse in Business and Education, edited by Jeetesh Kumar, et al., IGI Global, 2024, pp. 113-130. https://doi.org/10.4018/979-8-3693-5868-9.ch007
APA
Jamader, A. R., Dasgupta, S., & Baibhaw, G. (2024). The Resilient Brand Management Framework as a Responsive Business Strategy in the Industry 4.0 Era. In J. Kumar, M. Arora, & G. Erkol Bayram (Eds.), Exploring the Use of Metaverse in Business and Education (pp. 113-130). IGI Global. https://doi.org/10.4018/979-8-3693-5868-9.ch007
Chicago
Jamader, Asik Rahaman, Santanu Dasgupta, and Govind Baibhaw. "The Resilient Brand Management Framework as a Responsive Business Strategy in the Industry 4.0 Era." In Exploring the Use of Metaverse in Business and Education, edited by Jeetesh Kumar, Manpreet Arora, and Gül Erkol Bayram, 113-130. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-5868-9.ch007
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