MLA
Wamba, Samuel Fosso, et al. "The Primer of Social Media Analytics." Social Media Marketing: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2018, pp. 809-822. https://doi.org/10.4018/978-1-5225-5637-4.ch041
APA
Wamba, S. F., Akter, S., Kang, H., Bhattacharya, M., & Upal, M. (2018). The Primer of Social Media Analytics. In I. Management Association (Ed.), Social Media Marketing: Breakthroughs in Research and Practice (pp. 809-822). IGI Global. https://doi.org/10.4018/978-1-5225-5637-4.ch041
Chicago
Wamba, Samuel Fosso, et al. "The Primer of Social Media Analytics." In Social Media Marketing: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 809-822. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-5637-4.ch041
Export Reference