MLA
Gürel, Pinar Altiok, et al. "The Organizational Structure of Advertising Agencies and New Directions." Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2017, pp. 1779-1793. https://doi.org/10.4018/978-1-5225-1793-1.ch082
APA
Gürel, P. A., Firlar, T., & Firlar, N. (2017). The Organizational Structure of Advertising Agencies and New Directions. In I. Management Association (Ed.), Advertising and Branding: Concepts, Methodologies, Tools, and Applications (pp. 1779-1793). IGI Global. https://doi.org/10.4018/978-1-5225-1793-1.ch082
Chicago
Gürel, Pinar Altiok, Talat Firlar, and Nursen Firlar. "The Organizational Structure of Advertising Agencies and New Directions." In Advertising and Branding: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1779-1793. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1793-1.ch082
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