The Importance of Communication in Organizations Private Lisbon Network: Case Study of the Ageas Portugal Group

Abstract

This research aims to understand how communication and great first impressions have an impact among the employees of the Lisbon's Private Network of the Ageas Portugal Group. The data collection's instruments used were questionnaire surveys to employees, which resulted in 97 valid responses and 4 interviews exclusively with managers. The collected data was processed using EXCEL. The results show that communication must be done in a transparent way and should include all parts; a great first impression is an important aspect of the organization as it improves of the chances of the customer coming back to it and recommending it. Communication and great first impressions are effective in AGEAS and face-to-face communication is not the most used in the Private Lisbon Network of the Ageas Portugal Group.