The Future of Entrepreneurship: Employing Artificial Intelligence

The Future of Entrepreneurship: Employing Artificial Intelligence

Venkat Narayana Rao T., Goboori Harsh Vardhan, Kotamarti Sushanth
DOI: 10.4018/979-8-3693-1842-3.ch009
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Abstract

The convergence of entrepreneurship and Artificial Intelligence is bringing a revolution in the business world. Recent technological advancements in the field of artificial intelligence are significantly impacting entrepreneurship and economic growth during the Fourth Industrial Revolution. This chapter investigates the combination of artificial intelligence and entrepreneurship offering the reader a perspective on the business landscape. The chapter aims to provide a framework to deploy actionable steps to stay ahead of competition and discuss about the application of AI in various industries like healthcare, finance and marketing. The chapter summaries many key strategies encouraging readers to embrace AI as a key element to their entrepreneurship strategy. AI will boost entrepreneurship by generating new knowledge, which will support economic growth. The aim is to serve as comprehensive guide for business leaders and innovators to explore full potential of AI in scaling up their future ventures.
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Introduction

Convergence of Artificial Intelligence and Entrepreneurship

In the rapidly evolving world of business and technology, two major forces are converging to bring about a revolution in the industry. On one side, we have entrepreneurship, the constant pursuit of identifying opportunities, producing value, and analyzing the uncertainties of the market. Entrepreneurship is often characterized by a strong sense of risk-taking and a desire to achieve growth and success (Hasan et al., 2021). On the other side, there is Artificial Intelligence (AI), a field of computer science that uses algorithms and data to try to imitate human intelligence, judgments, analysis, and problem-solving. In the research and development of AI, software and hardware systems are created to perform activities that would typically require human intellect, such as comprehending natural language, identifying patterns, making judgment, and picking up knowledge via experience(Aghion et al., 2017). The combination of these two forces are paving the way for a future where innovation and business acumen know no bounds as shown in figure 1.

The Synergy of AI and Entrepreneurship

One of the key contributions of AI to entrepreneurship is the ability to make data-driven decisions. AI systems can process huge amounts of data, identify and track patterns, and extract valuable insights, enabling entrepreneurs to make more informed and strategic choices (Berger et al., 2022). Startups and established businesses alike are increasingly relying on AI-powered analytics to improve everything from product development, marketing, logistics management. AI helps in automation of monotonous processes and minimalizing operational costs. This helps in increasing focus and time on more creative and strategic endeavors. As a result, more capable start-up survive in a dynamic market.

Hence, this synergy is characterized by a strong interaction between artificial intelligence and human creativity, which amplifies entrepreneurial potential and causes a revolution in how a business is operated (Saini et al., 2022).

Figure 1.

AI integration with conventional industries

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