The Dynamics of Employee Relationships in a Digitalized Workplace: The Role of Media Richness on Workplace Culture

The Dynamics of Employee Relationships in a Digitalized Workplace: The Role of Media Richness on Workplace Culture

Tanusree Chakraborty, Malabika Tripathi, Somrita Saha
DOI: 10.4018/978-1-7998-3515-8.ch010
OnDemand:
(Individual Chapters)
Available
$37.50
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

Employees of this day are not confined only to the physical space that they occupy during office hours. Today's workstations are connected environments ensuring instant access to other employees and anything that employees need for work which goes beyond any communication barriers and as a result is changing employee experiences to better engaged, innovative, and efficient ones. All these changes have given way to alterations in employee interrelation dynamics within the boundaries of technological environments. The chapter leads to an understanding of how today's work culture has changed, what the digitized workplace looks like, the where and how of task-technology fits, and the model of interpersonal relationships. The chapter also talks about the related implications of media richness theory at workplace with special reference to digitized work environment and virtual reality. Further, the chapter brings in the challenges of cyberloafing and phubbing as consequences of the digitized workplace and how those affect performance and employee relations.
Chapter Preview
Top

Introduction: Employee Relations At Workplace

People spend most of their day time at the workplace and it is asserted that people who possess a best friend at work are much more engaged in their work. In a study conducted by Gallup (2017) on work relationships, it was found that people, who simply had a good friend, as compared to a best friend even, were found to be more satisfied at work in general. While asserting that man is a social animal, it is focused that men are naturally social beings and that a man desires friendship and positive connections which can be compared as equal to the need for food and water. Thus emphasizing on the fact that the better the relations are at workplace, the gladder and more industrious people would be. Dating back to some old studies, it can be said that the indication that spirits of friendship impact performance in the workplace is an old one, (Mayo, 1933). Looking back at the famous Hawthorne studies, this can be related as well, that, personal relations in industrial settings are significant (Roethlisberger and Dickson, 1939).

The average full-time employee will easily spend eight hours on the job each working day, during which they sometimes work together intensively with others. That’s why it’s necessary for them to engage in interpersonal relationships. The decisions that need to be made can’t be made by one person. The quality of the relationships within an organization says a lot about its culture, too. A positive culture is characterized by cheerful employees who get along well. A positive corporate culture usually has a positive influence on business results. A negative culture will manifest in the form of many conflicts and useless discussions. Workplace interrelationships focus the core domain of communication, and there are various ways of improving and stimulating interpersonal relationships within an organization through improved communication (Chakraborty & Ganguly, 2019). Communication is the link to humanity. Interpersonal relationship and communication are closely inter-related. Individuals in an interpersonal relationship share the accountability for shaping the nature of a relationship by creating sense from the interaction. Looking at the workplace communication, the scenario of workplace communication has altered over the recent years.

Digital transformation is not considered as a niche concern today, as digital environment has plunged beyond just the technical departments and made its way into the boardroom of leaders; and this is true for every kind of industry and across geographical boundaries. Communication takes place a lot through digital platforms and relation get in impetus on digital platforms. Thus, anytime we communicate with another person, whether a friend, parent, coworker, or employer, we are communicating interpersonally. It is very regular for communicators to bring into play digital media to get their messages across to one another or the public with the help of blogging, texting, tweeting, Instant messaging, e-mailing, or posting in a social networking site such as Facebook. Digital tools today sanction individuals to communicate. There has been a plethora of debate and dialogue among professionals in academia and industry as to how digitization controls HRM functions, but it has not engendered the equal level of penetrating discussion as to how digitization has impacted industrial relations or employee relations. The question that here arises with respect to employee relation in digitalized economy is, whether digitalization can assist in generating, upholding and sustaining a affable, amiable and friendly employee relation, or it has some challenges along with it as well?

The present chapter makes an attempt to understand the dynamics of workplace relationships in the digitalized economy touching upon the new workplace culture, how task–technology fit has affected interpersonal relations, how digital platforms act as a boon to enhanced communication efficacy in virtual reality. It also provides insights into some of the hazards of digital transformation that leads to undesirable behaviours like cyberloafing and phubbing at workplace and finally attempts to integrate boons and hazards of workplace relations in a digitalized environment. Thus in crisp, the chapter discusses the dynamics of relations at workplace by seeing through the boons and hazards of digitalized environment.

Complete Chapter List

Search this Book:
Reset