Abstract
Since the conceptualization of entrepreneurship in the digital age is among the current issues, it has not been sufficiently researched yet. Addressing the issue is particularly important for Asian countries that are reorienting competition. This chapter, which deals with the digital ecosystem and entrepreneurship ecosystem in terms of innovation framework, aims to present a comprehensive framework by drawing attention to the sub-dimensions of the subject. In the chapter in which a new research agenda that will fill the gap in the understanding of entrepreneurship in the digital age is outlined, evaluations are made for Asian entrepreneurs after revealing the dynamics of the digital entrepreneurship ecosystem, which is one of the important tools of value creation.
TopDigital Entrepreneurship Ecosystem
When it comes to digital entrepreneurship, it is necessary to talk about digital ecosystems, since there is no single technology. Thus, the subject of the enterprise evolves into entrepreneurs who, in addition to the original discovered in 1911, create digital companies and innovative products and services for many users and agents in the global economy. Stam (2015) takes this assumption further and argues that regional policies toward entrepreneurship will change the focus. According to the author, the main goal of increasing the quantity of entrepreneurship is going through a transition process towards increasing the quality of entrepreneurship today. So, the next step will be the transition from entrepreneurial policy to entrepreneurial economic policy. This perspective highlights the entrepreneurial ecosystem approach as a new framework that accommodates these transitions. Emphasizing the context of productive entrepreneurship, this approach views entrepreneurship not only as the output of the system but also as a critical factor in creating and maintaining a healthy ecosystem. From this point of view, this section, which aims to fill the gap in understanding the role of intermediaries and users in the digital economy, deals with digitalization not from a single aspect, but from an ecosystem that includes different technologies.
Key Terms in this Chapter
USP: The unique selling proposition or the unique value proposition (UVP) is a marketing strategy to inform customers about how their brand or product is superior to their competitors.
SOA: Service-oriented architecture is a method that exposes its oriented functionality as a suite of interoperable services that can be used on multiple separate systems, allowing the development of reusable and distributed systems.
DEE: The digital entrepreneurial ecosystem is an entrepreneurial ecosystem that focuses on intermediation, infrastructure, users, and the role of institutions while integrating the two existing ecosystem literature.
NSI: National systems of innovation is the flow of technology and information between people, businesses, and institutions, seen as the key to the innovative process at the national level.
PPP: Purchasing power parity is the currency conversion rate that eliminates price level differentiation between countries. Goods and services in the same basket can be purchased in all countries when converted to a different currency at the bulk parity available.
di: Digital infrastructure is a socially embedded mechanical system that includes technological and human components, networks, systems, and processes that create self-reinforcing feedback loops. This system is one of the necessary elements to capture the effects of digitalization.