This research explores the dynamic interactions between artificial intelligence (AI) and start-ups, with a particular emphasis on sustainable aspects and a thorough investigation of their symbiotic relationship. In order to explore the various ways that AI technologies support the viability of start-ups in a variety of industries, the research uses a descriptive study approach. A detailed examination of the literature is incorporated into the investigation, which analyses accepted theories and models about sustainability, entrepreneurship, and artificial intelligence. The goal of the study is to provide a comprehensive understanding of how AI-driven innovations improve operational efficiency, encourage environmentally friendly practices, and support social inclusion within the entrepreneurial landscape by integrating existing evidence. This descriptive study offers insightful insights for academics and business practitioners alike, adding to the continuing conversation about the complex relationship between artificial intelligence (AI) and the sustainability of start-ups.
TopIntroduction
Artificial intelligence (AI) is widely used in all most all fields of human’s life, like agriculture, business, manufacturing, finance etc. Artificial intelligence is a technology of using machine as intelligence of human being. It means all the work whatever humans are doing can be done by using the machines. Human being are facing lot of problems in solving various complexities in their daily life including financing, investing and utilisation of resources etc. The recent explosion of AI, made possible by ever-rising amounts of data and computing power, has given rise to the field of AI ethics—the study of ethical and societal issues facing developers, producers, consumers, citizens, policy makers, and civil society organizations (van Wynsberghe, 2021). Artificial intelligence can be streamline the entrepreneurs in market research, personalised marketing and customer engagement, increase the operational efficiency, enhancing product development, Financial analysis and Decision making, cyber security and prevention of fraud, Scaling customer support, predictive analytics of business growth, and legal and compliant assistance.
Experience is very big matter to start a business but how experience will make use to adapt to the situation like technological change, consumer taste and preference, and government policy etc. Artificial Intelligence (AI) and internet of things (IOT) are having a major role in sustainability of start-up. Managerial attention on AI and Big Data (BD) – in combination with environmental responsiveness – can affect entrepreneurs expectations regarding available opportunities (Bickley et al., n.d.). Expectations on life is leading the people to live same in the start-up like expectation of the future profit, expansion, diversification modernisation are motivating the people to do more investment and effort on the start-up. There is no doubt on that, there is a higher impact and role of AI in sustainable development of entrepreneurship. Hence it is highly relevant to discuss the role and influence of AI in sustainability of entrepreneurship. Several societal stakeholders must play a central role in advancing the sustainability agenda, and business has an important role to play as sustainability is not a set of requirements but an optimal outcome (Kushwaha, n.d.).
It has been observed that many start-ups have pursued digital transformation strategies, reinforcing their workforce and services to incorporate digital technology (Borges et al. 2021. Digital technology, especially Artificial Intelligence giving wide scope of expansion, growth, modernisation, and diversification according to the requirement of the market and customers. Furthermore, the development of AI-based business models is growing as part of the effort to guarantee the success of digital transformation plans (Verhoef et al. 2021). As every were it enhanced the digital transformation the role of AI having wide coverage in all sectors of business. Artificial Intelligence (AI) encompasses natural language processing, machine learning, and deep learning. It provides broad and varied data analysis capabilities for various industries, making corporate administration, planning, and operations easier (Kasemsap 2017).