E-Survey Methodology

Abstract

With computer network access nearly ubiquitous in much of the world, alternative means of data col-lection are being made available to researchers. Recent studies have explored various computer-based techniques (e.g., electronic mail and Internet surveys). However, exploitation of these techniques requires careful consideration of conceptual and methodological issues associated with their use. We identify and explore these issues by defining and developing a typology of “e-survey” techniques in organiza-tional research. We examine the strengths, weaknesses, and threats to reliability, validity, sampling, and generalizability of these approaches. We conclude with a consideration of emerging issues of security, privacy, and ethics associated with the design and implications of e-survey methodology.