Supply Chain Modernization: The Case of Turkish Companies in 3PL and 4PL Logistics Applications

Conceptual Framework

Businesses, whether outsourcing or performing logistics activities on their own initiative, aim to keep operating costs at a minimum level and to maintain customer satisfaction by keeping service quality at the highest level (Akkucuk, 2009). For this reason, enterprises want to work with companies that want to have high quality among the 3PL enterprises in order to carry out their logistics activities, in addition to being the most suitable to their own corporate identity and having the lowest costs (Ozbek et al., 2013). The origin of the logistic word is Greek. Logistics is a science and it was used as an account bookmaking concept. Another meaning is economical resourcefulness (Akkucuk, 2011). Logistics is a word which was used in military terminology more recently. But recently it has become used mainly in businesses. In terms of logistics, many meanings are taken in many places. Things are put under the name of logistics. It is important to know that a logistical process is. It is an old idea that shipment is equivalent to logistics Shipping only should not come to mind. Today, however, logistics is now represented by more serious sectors with the addition of several sections and process; it has gained more serious meanings (Gencer et al., 2016). The most general one is that it is the process from the first point of a goods or service since reaching to the final buyer. If we think of a good or service as a product, for example, we can consume biscuits every day and this package comes as a package of biscuits. This biscuits can pass from a set of phases so that we can get to it in a certain way. Logistics is everywhere including customs, insurance, etc. these are things that are called processes.