Study on Learning of Communication Channels at the Grassroots Level With Reference to Social Issues

Abstract

Communication helps an individual to survive, grow, progress, and develop within a structure. Communication also creates a common pool of ideas and beliefs through a systematic process. When it comes to rural areas, the role of communication and communicators becomes more important because of the educational background of people. The Indian rural population faces a lot of social issues like girl's education, dowery, domestic violence, etc. The government always initiates number of programs in rural areas to make people aware regarding the social issues. Also, the change agents like educators and NGO workers work along with the government agencies, but most of the time, the campaign fails to impress the people at grassroot level. The communication at grass root level allows rural people to be at the centre of any initiatives. There are so many formal channels of communication in rural areas and there are some informal channels of communication at grass root level which helps people to understand information as they are.