MLA
Kapoor, Avinash, and Chinmaya Kulshrestha. "Strong Value Proposition through Social Media Tools: A Case of American Express." Social Media and Networking: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2016, pp. 768-790. https://doi.org/10.4018/978-1-4666-8614-4.ch034
APA
Kapoor, A. & Kulshrestha, C. (2016). Strong Value Proposition through Social Media Tools: A Case of American Express. In I. Management Association (Ed.), Social Media and Networking: Concepts, Methodologies, Tools, and Applications (pp. 768-790). IGI Global. https://doi.org/10.4018/978-1-4666-8614-4.ch034
Chicago
Kapoor, Avinash, and Chinmaya Kulshrestha. "Strong Value Proposition through Social Media Tools: A Case of American Express." In Social Media and Networking: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 768-790. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-8614-4.ch034
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