Strategic Leadership in Tourism Enterprises

Strategic Leadership in Tourism Enterprises

Zehra Yardı, Emre Ozan Aksöz
Copyright: © 2023 |Pages: 19
DOI: 10.4018/978-1-6684-6713-8.ch011
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Abstract

The rapid evolution of markets today has led to globalization, competition, and technological developments, and the present classic management concept is becoming more dynamic. This has led management to adopt a more market-responsive strategic management approach. Strategic leaders are required in a wide range of institutions and organizations. There is a greater need for strategic leaders in an enterprise or an organization with larger objectives, a growth target, or high potential. Tourism businesses must remain present in this evolving environment and meet the expectations of employees, clients, partners, suppliers, government, etc. On the other hand, to ensure interaction with the external environment, exist in the market, and satisfy the aspirations of stakeholders, they must engage in managerial work towards ordinary jobs as well as activities for future and change. That requires strategic management of tourism companies. The leadership model, which has become popular in terms of strategic management, seems to be strategic leadership.
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Introduction

Leadership has emerged as an impressive social concept and has influenced societies that have no nationality, culture, or country. Since ancient times, philosophers have been found in societies giving guidance, and sometimes these rulers have been ascribed to divine features. Leaders have been around since people first met as social groups, but the explanations for what they wanted to say have changed over time (Gelatt, 2002).

History is often recounted through the lives of famous leaders (Howell & Costley 2006). Some leaders have been able to spread great desire and enthusiasm around, some leaders have built great empires, and some leaders have been able to mobilize quite ordinary people with great power. Questions about the work of how it all happened have long been the subject of debate. In the 20th century, leadership was the focus of scientific research. The determinants of leadership effectiveness lie at the heart of many studies. Sociologists strive to find traits, abilities, behaviors, sources of power, and situational conditions that determine how a leader can influence the audience and their group goals (Yukl, 2002).

Leadership is probably something that has been written, researched, and much discussed compared to many other issues. Nonetheless, despite widespread interest, leadership remained an enigmatic concept (Luthans, 1981). Thousands of studies have provided important information about what leadership is and isn't, but there are still many unknowns on the subject (Ivancevich & Matteson, 2002).

There is a different theoretical basis for leadership. The Great Man Theory asserts that he will be born a leader. This Great Man Theory is based on the assumption that some people were born with certain characteristics that would enable them to become leaders in the life process into which they were born. The Great Man Theory has prompted a quest for a theory that bears more realistic qualities for leadership. In the following process, the Property Theory was introduced. In this theory, unlike the first theory, the fact that leadership traits can be gained through learning and experience is not entirely innate. Other studies in this field have explored the universal characteristics of leaders (Luthans, 1981). Since this theory is considered inadequate to identify successful leadership characteristics, researchers have included different factors in their research. They have also begun investigating the leader's behavior and actions. Thus came the Behavioral Leadership Theory (Griffin, 2002). The basis for this theory, which seeks to explain the leadership process, is that it is not the characteristics of the leader that make the leader successful and effective. The leader's behavior while leading has been a major focus of this theory.

Key Terms in this Chapter

Directive Leadership: It is a leadership style that sets the work to be done, distributes it to its subordinates, explains what it expects of them, sets standards that set the principles of the work to be done, and instructs its subordinates to comply with standard rules and regulations.

Visionary Leadership: It is the ability to create and express a realistic, reliable, attractive future vision for all or a part of the organization.

Collaborative Leadership: It is leadership that involves effectively attracting, involving, and directing individuals or suppliers, customers, partners, and communities from other parts of the organization to achieve common goals.

Strategic Management: The planned use of a business's resources to achieve the company's goals and objectives.

Tourism Enterprises: It is defined as economic units that enable the production and marketing of goods and services to meet travel and accommodation needs for a temporary period and other related needs.

Strategic Leadership: It is an application where managers develop a vision by using different management styles and facilitating their adaptation to the changing economic and technological climate of their organizations.

Strategy: To drive the business and ensure competitive advantage, it is the process of continuously analyzing the business and its environment to determine the objectives that will adapt, plan activities, and re-organize the necessary tools and resources.

Incubator Leadership: It covers capabilities that can accurately evaluate the expectations of customers and consumers, value thoughts from different angles and benefit from them to the maximum, and act in a supportive direction of individuals' successful work.

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