MLA
Marañón, Rafael, and María Puelles Gallo. "Spanish Food Private Labels: In Search of a Differential Positioning." Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, edited by Mónica Gómez-Suárez and María Pilar Martínez-Ruiz, IGI Global, 2016, pp. 126-153. https://doi.org/10.4018/978-1-5225-0220-3.ch006
APA
Marañón, R. & Gallo, M. P. (2016). Spanish Food Private Labels: In Search of a Differential Positioning. In M. Gómez-Suárez & M. Martínez-Ruiz (Eds.), Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (pp. 126-153). IGI Global. https://doi.org/10.4018/978-1-5225-0220-3.ch006
Chicago
Marañón, Rafael, and María Puelles Gallo. "Spanish Food Private Labels: In Search of a Differential Positioning." In Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, edited by Mónica Gómez-Suárez and María Pilar Martínez-Ruiz, 126-153. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0220-3.ch006
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