South Indian Cinema: A Study of Culture, Production, and Consumption

South Indian Cinema: A Study of Culture, Production, and Consumption

DOI: 10.4018/978-1-7998-3511-0.ch025
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Abstract

Cinema scholars often refer to Hindi cinema as Indian cinema. India has diverse languages, cultures, and a long history of Cinema of its own. Regional cinema in numbers, as well as quality, competes with any cinema in the world. The study is an attempt to present the case of five film industries in the southern part of India, which includes Tamil, Telugu, Malayalam, Kannada, and Tulu language films. The southern film industries is theorized as 'South Indian cinema' as they share similar features, yet each one of them is unique. South Indian cinema has often been looked down upon as it is cheap and vulgar. The research also explores the gender dimensions in both the industry as well as on-screen presentation. This chapter aims to provide a theoretical and philosophical interpretation of South Indian cinema.
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What Is South Indian Cinema?

South Indian Cinema is increasingly used by the academic scholars to examine the history, shared entertainment culture and Cinema. South Indian Cinema is about the cinemas of the South, which speaks five different languages with their unique culture. Cinema studies or Cinema as a historical, political and cultural artefact never taken seriously, so it is difficult to trace the historical evidence from a variety of sources (Baskaran, 2009). South Indian cinema uniqueness shapes its character to establish its identity. Generally there is no such specific occasion to watch a movie in a theatre, it may be a festival, a get together with friedns, relatives, if one gets boared, happy, sad, if the film carries a good public talk or even audience go to just see why certain film is not doing well. Over the years, Cinema not only created a culture of its own but also emerged as a part of popular open culture. South Indian Cinema share similar developments in Cinema along with Hindi cinema. The growth of Cinema in India has witnessed contributions from directors, actors, technicians and other creative and technical fields from South India.

The unique features that distinguish them from other regional Cinema include the stardom and star/hero-worship, fans and fans associations, Cine-politics, Folklore and mythological films. Other characteristic features include the holy and religious films, Naxalite or red Cinema, Dubbing and remake, Horror comedy, songs and dances etc.

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