MLA
Bakshi, Madhupa, and Prashant Mishra. "Social Media Marketing In Emerging Economies: Case Study of Three Indian Firms." Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2014, pp. 627-649. https://doi.org/10.4018/978-1-4666-6114-1.ch029
APA
Bakshi, M. & Mishra, P. (2014). Social Media Marketing In Emerging Economies: Case Study of Three Indian Firms. In I. Management Association (Ed.), Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications (pp. 627-649). IGI Global. https://doi.org/10.4018/978-1-4666-6114-1.ch029
Chicago
Bakshi, Madhupa, and Prashant Mishra. "Social Media Marketing In Emerging Economies: Case Study of Three Indian Firms." In Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 627-649. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-6114-1.ch029
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