MLA
Al-Azzam, Ameen, and Rawan T. Khasawneh. "Social Customer Relationship Management (SCRM): A Strategy for Customer Engagement." Strategic Uses of Social Media for Improved Customer Retention, edited by Wafaa Al-Rabayah, et al., IGI Global, 2017, pp. 45-58. https://doi.org/10.4018/978-1-5225-1686-6.ch003
APA
Al-Azzam, A. & Khasawneh, R. T. (2017). Social Customer Relationship Management (SCRM): A Strategy for Customer Engagement. In W. Al-Rabayah, R. Khasawneh, R. Abu-shamaa, & I. Alsmadi (Eds.), Strategic Uses of Social Media for Improved Customer Retention (pp. 45-58). IGI Global. https://doi.org/10.4018/978-1-5225-1686-6.ch003
Chicago
Al-Azzam, Ameen, and Rawan T. Khasawneh. "Social Customer Relationship Management (SCRM): A Strategy for Customer Engagement." In Strategic Uses of Social Media for Improved Customer Retention, edited by Wafaa Al-Rabayah, et al., 45-58. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1686-6.ch003
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