Smart Digital Applications for New Age Tourism: Role of Transformational Digital Culture and Artificial intelligence

Abstract

Artificial intelligence (AI)-enabled tourism applications refer to the digital tools and software used in the tourism sector that use AI technology to improve and customize a variety of the travel experience. This chapter focuses on the increasing significance of artificial intelligence (AI) in the travel and tourism sector, where technology advancements are changing how people interact with travel-related services. AI remains crucial in many industries, but it may be used in tourism in ways that go beyond traditional methods. This chapter looks at how AI helps create immersive experiences for travellers by offering them smart and customized solutions. Virtual travel agents, smart itinerary planners, augmented reality navigation, along with other cutting-edge AI-powered services that accommodate personal tastes and requirements are all included in this investigation.