Sensible Selling Through Sensory Neuromarketing: Enhancing Sales Effectiveness

Abstract

Neuromarketing (a new field at the intersection of marketing and neurology) provides crucial information on how customers act and make decisions. This chapter examines neuromarketing laws and how they might be used to improve sales success. It discusses all five senses—sight, hearing, touch, smell, and taste—and how we can use each of them to create memorable marketing experiences. The chapter then discusses how neuromarketing might be applied to brand development, product packaging, and promotional strategies. The chapter also provides sales professionals with practical guidelines and case studies for incorporating sensory neuromarketing principles into their selling technique, with the ultimate goal of improving client engagement, satisfaction, and sales outcomes.