Security Social Networking and Cybersecurity Technology Challenges

Security Social Networking and Cybersecurity Technology Challenges

Ashutosh D. Gaur
Copyright: © 2024 |Pages: 12
DOI: 10.4018/978-1-6684-7649-9.ch012
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Abstract

Cyber-ethics, cyber-safety, and cyber-security problems must be incorporated into schooling beginning at a young age. Cyber ethics, safety, and security tendencies threaten security and necessitate increased government security and public awareness to protect individual information on the world wide web. This study focuses on social media and social network difficulties and risks due to increasing social network users. The chapter also includes a guideline for protecting individual personal information.
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Objectives

This study has two primary objectives:

  • 1.

    To assess and analyze the evolving security and cybersecurity challenges associated with the growing use of social networking sites, with a focus on identifying potential risks and threats.

  • 2.

    To develop and recommend practical safety measures and guidelines for social media users, aimed at safeguarding personal information and enhancing online security awareness in order to mitigate the identified risks.

Social Media Difficulties and Dangers

In contemporary society, the emergence of social media platforms has transformed the way people communicate and share information. Blogs, Facebook, Twitter, microblogs, forums, and a plethora of digital forums have become primary channels of interaction, enabling users to engage with content and one another as never before (Garg et al., 2015). However, the ubiquity of these platforms has brought forth a myriad of unique security challenges and vulnerabilities.

Exponential User Growth

The exponential increase in social media users underlines a central security challenge. Social networking sites have experienced an unprecedented surge in user engagement, as an ever-growing number of individuals join these platforms. This expanding user base contributes to the proliferation of data and information exchange. While this connectivity fosters communication, it also creates an expansive digital landscape where user privacy and data security are increasingly at risk.

Impersonation and Identity Misuse

Impersonation stands as a prevalent security concern within social media. Cyber attackers frequently resort to impersonating legitimate users to gain unauthorized access to sensitive information. This deceptive tactic allows the attacker to navigate the platform while masquerading as someone else, thus obtaining access to private data and presenting a substantial threat to personal and organizational security.

Third-Party Applications

The integration of third-party applications introduces another layer of security vulnerability in social networking sites. Many users unwittingly grant these applications access to their personal information during installation. While some applications may have benign purposes, others may harbor malicious intent, downloading malware or surreptitiously collecting sensitive data without the user's consent. Users often underestimate the extent to which third-party applications can compromise their digital privacy.

Data Retention by Operators

Social media platforms routinely retain user data for various purposes, including analytics and targeted advertising. Even when users delete their accounts or associated content, platform operators may persist in storing their data. This enduring retention of user information can culminate in potential privacy breaches and data misuse.

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