MLA
Singh, Amrinder, et al. "Role of Sensory Marketing in Millennials' Online Food Aggregator Consumption Patterns: A Brand Equity Study." Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing, edited by Monika Gupta, et al., IGI Global, 2023, pp. 131-144. https://doi.org/10.4018/978-1-6684-5897-6.ch012
APA
Singh, A., Singh, A., Madaan, G., & Unanoglu, M. (2023). Role of Sensory Marketing in Millennials' Online Food Aggregator Consumption Patterns: A Brand Equity Study. In M. Gupta, P. Jindal, & S. Bansal (Eds.), Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing (pp. 131-144). IGI Global. https://doi.org/10.4018/978-1-6684-5897-6.ch012
Chicago
Singh, Amrinder, et al. "Role of Sensory Marketing in Millennials' Online Food Aggregator Consumption Patterns: A Brand Equity Study." In Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing, edited by Monika Gupta, Priya Jindal, and Shubhi Bansal, 131-144. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-5897-6.ch012
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