Role of Media and Communication on Sustainable Entrepreneurship

Introduction

Entrepreneurship is essential to the advancement of society and the emergence of new opportunities in today's interconnected world. Particularly popular is the concept of sustainable entrepreneurship, which places equal importance on a company's financial success and its positive environmental, social, and economic effects on the world (Punla, 2022). The media and communication industries have also undergone profound changes, maturing into potent instruments for distributing data, moulding public opinion, and influencing institutional norms and procedures. This study delves into the complicated web of connections between media, communication, and eco-friendly business practises, illuminating how the media may encourage, assist, and even discourage the quest for environmental responsibility among businesses. This study examines the significance of media and communication in influencing and bolstering environmentally responsible business practises in today's dynamic global economy.

Sustainable entrepreneurship, defined as an all-encompassing strategy that prioritises financial growth with social and environmental improvement, has emerged as a potent agent of change. The media's ability to reach wide audiences through a variety of mediums gives it considerable sway in the dissemination of information, the elevation of consciousness, and the moulding of public opinion. In this context, the study analyses the symbiotic link between media and sustainable business, emphasising both the benefits and problems this partnership brings. Dwivedi et al. (2022), Nishant et al. (2020), and Pan et al. (2022) agree that sustainability and digitalization are two of the most pervasive concepts directing modern social, political, and scientific discussions. Grand social and environmental concerns, such as climate change and yawning inequality, are coming into sharper focus, and initiatives like the United Nations' Sustainable Development Goals reflect this.

Some major points of interest are:

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  By increasing people's understanding of environmental and social problems (Dwivedi, 2022), the media can help spur the growth of sustainable businesses by expanding demand for their goods and services.

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  In its educational capacity, the media helps to disseminate information about sustainable business practises and encourages their adoption.

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  To advocate for legislation that promote sustainability and to encourage enterprises adhering to sustainable principles, the media plays a crucial role. They highlight cutting-edge approaches to business sustainability.

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  The media encourages openness by holding companies responsible for their sustainability claims and actions.

The study also recognises difficulties, such as the inherent biases and potential conflicts in media coverage. Sustainable entrepreneurs face the double-edged sword of media criticism and the need for transparency from news organisations that may be biased or motivated by financial interests in how they report on the topic. This study attempts to provide a thorough understanding of how media and communication may be used to further the goals of sustainable entrepreneurship through the use of case studies, surveys, and content analysis. This provides helpful information for those interested in using the media to inspire social and environmental good and ethical corporate practises. Finally, this article offers a nuanced perspective on a dynamic and vital interaction in today's business scene, adding to the current discourse on the nexus of media, entrepreneurship, and sustainability (Lizarondo, 2023).

Purpose

Our goal is to better understand the ways in which media and communication affect, promote, and challenge the pursuit of sustainable business practises by analysing and shedding light on this complex relationship. We're committed to learning more about how the media can help achieve sustainable goals including public engagement, policy change, and corporate responsibility.