Robo-Revolution: How Automated Financial Advisors Are Reshaping Global Finance

Abstract

Robo-advisors have the potential to revolutionise the financial service industry by making it more accessible and affordable. This study provides a comprehensive overview of robo-advisors in the arena of financial markets and investments and their gaining popularity in the fintech industry, particularly in emerging markets like India. It also discusses the changing landscape of the financial sector in India, benefits and challenges of fintech, and the legal and ethical implications of robo-advisors. The current study presents a comparative study between India and UK markets in terms of acceptance and penetration of robo-advisors. It highlights leading robo-advisory firms in India. The data visualisation is done with the help of Microsoft Power BI and Microsoft Excel on the statista survey data. The expected results of this study assist several stakeholders, such as academicians, researchers, investors, stock brokers, regulators, and policy makers.