MLA
Ozuem, Wilson, and Geoff Lancaster. "Recovery Strategies in On-Line Service Failure." Marketing in the Cyber Era: Strategies and Emerging Trends, edited by Ali Ghorbani, IGI Global, 2014, pp. 143-159. https://doi.org/10.4018/978-1-4666-4864-7.ch010
APA
Ozuem, W. & Lancaster, G. (2014). Recovery Strategies in On-Line Service Failure. In A. Ghorbani (Ed.), Marketing in the Cyber Era: Strategies and Emerging Trends (pp. 143-159). IGI Global. https://doi.org/10.4018/978-1-4666-4864-7.ch010
Chicago
Ozuem, Wilson, and Geoff Lancaster. "Recovery Strategies in On-Line Service Failure." In Marketing in the Cyber Era: Strategies and Emerging Trends, edited by Ali Ghorbani, 143-159. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4864-7.ch010
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