MLA
Sylvie Albert, et al. "Promotion and Relationship Marketing." Networked Communities: Strategies for Digital Collaboration, IGI Global, 2009, pp.284-302. https://doi.org/10.4018/978-1-59904-771-3.ch010
APA
S. Albert, D. Flournoy, & R. LeBrasseur (2009). Promotion and Relationship Marketing. IGI Global. https://doi.org/10.4018/978-1-59904-771-3.ch010
Chicago
Sylvie Albert, Don Flournoy, and Rolland LeBrasseur . "Promotion and Relationship Marketing." In Networked Communities: Strategies for Digital Collaboration. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-59904-771-3.ch010
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