MLA
Singh, Bhupinder, et al. "Privacy Matters: Espousing Blockchain and Artificial Intelligence (AI) for Consumer Data Protection on E-Commerce Platforms in Ethical Marketing." Ethical Marketing Through Data Governance Standards and Effective Technology, edited by Shefali Saluja, et al., IGI Global, 2024, pp. 167-184. https://doi.org/10.4018/979-8-3693-2215-4.ch015
APA
Singh, B., Jain, V., Kaunert, C., Dutta, P. K., & Singh, G. (2024). Privacy Matters: Espousing Blockchain and Artificial Intelligence (AI) for Consumer Data Protection on E-Commerce Platforms in Ethical Marketing. In S. Saluja, V. Nayyar, K. Rojhe, & S. Sharma (Eds.), Ethical Marketing Through Data Governance Standards and Effective Technology (pp. 167-184). IGI Global. https://doi.org/10.4018/979-8-3693-2215-4.ch015
Chicago
Singh, Bhupinder, et al. "Privacy Matters: Espousing Blockchain and Artificial Intelligence (AI) for Consumer Data Protection on E-Commerce Platforms in Ethical Marketing." In Ethical Marketing Through Data Governance Standards and Effective Technology, edited by Shefali Saluja, et al., 167-184. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-2215-4.ch015
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