This chapter intends to inform about the artificial intelligence intervention for enhancing the marketing of products as India is climbing new heights through the “Digital India” movement. Technologies lessen the market gaps globally. There are numerous domains where the digital arm can prove to be efficient. Online shopping and online educational facilities already proved to be sustained during the COVID-19 pandemic. The chapter discusses one of the segments of society among many segments that suffered during the pandemic: women's self-help groups. As a traditional means, women's self-help groups used to sell their products using exhibitions, but the pandemic and frequent lockdowns hampered the marketing strategy of such self-help groups. Digitalization can reach the smallest need, and research can provide need-based directions for application development. This chapter discusses how artificial intelligence can give wings to such women's self-help groups for marketing and market predictions.
Top1. Introduction
According to the study, marketing management is the spine of any management in the modern management. Any business needs to stand on the pillars of marketing (Mockshell et al., 2022). As a border view, marketing management stands as a torch bearer for any business. Without marketing, there is no meaning for any kind of investment (Peter et al, 2021). So, in comparison to traditional marketing it is necessary to focus on digitalization of processes as per modern marketing strategy (Kapoor et al, 2021). Customer is the key of any market, and now a day, customers are expecting digital facilities due to lack of time and wider array of selection of products (Olson, Eric M., et al, 2021).
Apart from this customer can compare product by means of artificial intelligence enabled online portals where e-illiterate people falling behind. So, there is necessity to generate awareness of digital marketing among little underprivileged community of businesses like women self-help group who are the pillars of macro-economics.
Promotion pertains to any activities an organization needs to entice customers to the firm's merchandise or offerings with superior quality messages. Promotion is designed to achieve separate significance for potential customers and buyers using content material through the long-lasting objective of showing merchandise importance, conditioning brand loyalty, and eventually raising revenue.
Advertising intends to investigate and review your customers constantly, carry out target categories, transmit surveys online, analyze online buying behaviors, and inquire one fundamental query: "Where, when, and then how does the customer wish to connect with the venture?"
This article looks at the needs of advertising, categories of advertising, the 4 P's of marketing, and the discrepancy between marketing and advertising. Regardless of whether you're an expert professional researching to invigorate your classifications or a newbie seeking to figure out what promotion is in the first place, we've got you covered.
Marketing is having customers interested in the company's merchandise or services. This occurs through market exploration, evaluation, and recognizing the suitable customer's pursuits. Promotion belongs to all venture elements, including merchandise evolution, syndication strategies, revenue, and promotion.
The primary goal of promotion is to appeal to clients to one's brand simply by messages. Ultimately, those messages will be beneficial and informational to the specific market so most people can become potential customers. Promotion requires merchandise evolution, industry analysis, merchandise syndication, revenue strategies, public relationships, and client support. Promotion is important at all levels of a business's offering quest, and it may employ various programs, social media areas, and groups within the business to discover its target audience, connect to it, enhance its thoughts, and build brand loyalty through time frames.
On the flip side, marketing is merely one element of promotion. It's a tactical attempt, generally bought for, to propagate interest in merchandise or services as a component of the even more complete intentions discussed previously. Decide to put easily, and marketers utilize other approaches to promote a product.
Let's mention a firm is moving out brand new merchandise and desires to produce a marketing campaign advertising that item to its client base. The provider's options for determination are Facebook, Instagram, Google, and its enterprise website. It incorporates most of these areas to assist its numerous quarterly promotions and bring about leads through those promotions.
To message its new merchandise release, it posts an internet merchandise guideline to its website, posts a training video to Instagram representing its new item, and invests in a list of subsidized search outcomes on Google, leading traffic to a new merchandise webpage on its website.
Which of the earlier mentioned preferences were marketing, and which was promotion?