Personalization and Customization Strategies With AI in Service Marketing

Abstract

Customer engagement and happiness in service marketing have been transformed by AI-powered personalisation and customisation. AI systems provide highly personalised experiences, customised recommendations, and innovative solutions by utilising extensive volumes of client data. By correctly forecasting the requirements, desires, and behaviours of customers, this improves the relevancy of marketing initiatives and builds stronger bonds and loyalty. Artificial intelligence (AI)-powered chatbots and virtual assistants offer personalised, real-time customer help, increasing customer satisfaction and service effectiveness. Customising products and services to meet the specific demands of each customer is possible through adaptive marketing techniques and dynamic content development. AI creates competitive advantage by improving customer experiences while also optimising resource allocation and marketing return on investment.