MLA
Dickey, Irene J., and William F. Lewis. "An Overview of Digital Media and Advertising." E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 31-61. https://doi.org/10.4018/978-1-4666-1598-4.ch003
APA
Dickey, I. J. & Lewis, W. F. (2012). An Overview of Digital Media and Advertising. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 31-61). IGI Global. https://doi.org/10.4018/978-1-4666-1598-4.ch003
Chicago
Dickey, Irene J., and William F. Lewis. "An Overview of Digital Media and Advertising." In E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 31-61. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1598-4.ch003
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