Organizational Strategy Within the Global Healthcare Landscape

Organizational Strategy Within the Global Healthcare Landscape

DOI: 10.4018/979-8-3693-4288-6.ch003
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Abstract

The statement of cash flows is widely recognized as a link between the balance sheet and the income statement. The initial step in such analysis involves considering the broader context. While literature reviews are valuable for historical perspectives, particularly when sources extend beyond the recent three-year period, it is crucial to align historical data with the current context of a company. Furthermore, the PESTLE model is frequently employed by analysts, researchers, and practitioners to gain insights into environmental factors affecting an industry. A detailed industry analysis is then imperative. Although a SWOT analysis is provided in the case study, it is often insufficient for acquiring comprehensive insights. Strategic analysis is completed by applying the Global Value Chain framework, which examines the overall industry structure and interactions. It is instrumental in linking strategic recommendations to an organization's mission, vision, and strategy.
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Literature Review

A strategy describes the process used to define and align activities with the value delivered by the organization to its customers (Porter, 1996). Similarly, the business model frames what the organization will do and how it will operate (Johnson et al., 2008). Strategies and business models evolve so that organizations can adapt to changing market conditions. Companies that succeed in a highly dynamic environment maintain a durable competitive advantage by aligning strategy and resources effectively and continuously striving to improve (Hill et al., 2018).

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