Organizational Green Culture Implications in Organizational Resilience and Green Behaviors

Green Culture And Creativity

Green culture is a complex socio-cultural phenomenon which can be approached from axiological and action-oriented perspectives. From the axiological perspective, is a methodological ground for green culture as environmental attitudes, values and norms related toward the environment to analyze the communication and manufacture of beliefs, attitudes, values, and norms. The action-oriented approach stresses the nature and human action relationship to analyze environmental behavior practices. The green culture dimensions are the environmental awareness, knowledge, and behavior. Organizational green culture dimensions generate more opportunities. Green culture is conceptualized as the collective concern of green environmental awareness (Mancha, Yoder, 2015). The analysis of individual and collective behavior of people is relevant to determine the relationship linking green culture and green environmental sustainability awareness.

The design of an environmental awareness strategy to enhance green culture. Green culture is a framework to design and implement organizational green strategies targeting the environmental awareness (Yang, Sun, Zhang, Wang, 2017; Fraj, Martínez, Matute, 2011. Organizational culture integrates environmental values into a green culture strategy to guide collective awareness and behaviors to have an impact on the organizational environmental performance (Sugita, Takahashi, 2015; Yang, Sun, Zhang, Wang 2017).