MLA
Mogili, Ramanjaneyulu, and Thamaraiselvan Natarajan. "Online Retailing and Customer Engagement: The Changing Paradigm of Customer Relationship Management (CRM)." Insights, Innovation, and Analytics for Optimal Customer Engagement, edited by Samala Nagaraj, IGI Global, 2021, pp. 184-195. https://doi.org/10.4018/978-1-7998-3919-4.ch010
APA
Mogili, R. & Natarajan, T. (2021). Online Retailing and Customer Engagement: The Changing Paradigm of Customer Relationship Management (CRM). In S. Nagaraj (Ed.), Insights, Innovation, and Analytics for Optimal Customer Engagement (pp. 184-195). IGI Global. https://doi.org/10.4018/978-1-7998-3919-4.ch010
Chicago
Mogili, Ramanjaneyulu, and Thamaraiselvan Natarajan. "Online Retailing and Customer Engagement: The Changing Paradigm of Customer Relationship Management (CRM)." In Insights, Innovation, and Analytics for Optimal Customer Engagement, edited by Samala Nagaraj, 184-195. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-3919-4.ch010
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