MLA
Koçyiğit, Murat. "New Communication Strategies and the Future of Advertising Narration." Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, IGI Global, 2022, pp. 78-85. https://doi.org/10.4018/978-1-6684-6287-4.ch006
APA
Koçyiğit, M. (2022). New Communication Strategies and the Future of Advertising Narration. In I. Management Association (Ed.), Research Anthology on Social Media Advertising and Building Consumer Relationships (pp. 78-85). IGI Global. https://doi.org/10.4018/978-1-6684-6287-4.ch006
Chicago
Koçyiğit, Murat. "New Communication Strategies and the Future of Advertising Narration." In Research Anthology on Social Media Advertising and Building Consumer Relationships, edited by Information Resources Management Association, 78-85. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-6684-6287-4.ch006
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