MLA
Robinson, Nicholas P., and Prescott C. Ensign. "How Much is Too Much?: How Marketing Professionals can Avoid Violating Privacy Laws by Understanding the Privacy Principles." E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2012, pp. 1206-1219. https://doi.org/10.4018/978-1-4666-1598-4.ch070
APA
Robinson, N. P. & Ensign, P. C. (2012). How Much is Too Much?: How Marketing Professionals can Avoid Violating Privacy Laws by Understanding the Privacy Principles. In I. Management Association (Ed.), E-Marketing: Concepts, Methodologies, Tools, and Applications (pp. 1206-1219). IGI Global. https://doi.org/10.4018/978-1-4666-1598-4.ch070
Chicago
Robinson, Nicholas P., and Prescott C. Ensign. "How Much is Too Much?: How Marketing Professionals can Avoid Violating Privacy Laws by Understanding the Privacy Principles." In E-Marketing: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1206-1219. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-4666-1598-4.ch070
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