MLA
Singh, Bhupinder, et al. "Modernizing Customer Experience Through Augmented-Virtual Reality in Emerging Markets: Sensible Selling Towards Transforming Neuromarketing." Sensible Selling Through Sensory Neuromarketing, edited by Reena Malik, et al., IGI Global, 2024, pp. 308-335. https://doi.org/10.4018/979-8-3693-4236-7.ch015
APA
Singh, B., Kaunert, C., & Malviya, R. (2024). Modernizing Customer Experience Through Augmented-Virtual Reality in Emerging Markets: Sensible Selling Towards Transforming Neuromarketing. In R. Malik, S. Malhan, & M. Arora (Eds.), Sensible Selling Through Sensory Neuromarketing (pp. 308-335). IGI Global. https://doi.org/10.4018/979-8-3693-4236-7.ch015
Chicago
Singh, Bhupinder, Christian Kaunert, and Rishabha Malviya. "Modernizing Customer Experience Through Augmented-Virtual Reality in Emerging Markets: Sensible Selling Towards Transforming Neuromarketing." In Sensible Selling Through Sensory Neuromarketing, edited by Reena Malik, Shivani Malhan, and Manpreet Arora, 308-335. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-4236-7.ch015
Export Reference
![Mendeley](https://coverimages.igi-global.com/images/mendeley.png)