MLA
Kumar, Rohit Vishal, and Subhajit Bhattacharyya. "Modeling Consumer Opinion Using RIDIT and Grey Relational Analysis." Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics, edited by Anil Kumar, et al., IGI Global, 2017, pp. 185-201. https://doi.org/10.4018/978-1-5225-0997-4.ch010
APA
Kumar, R. V. & Bhattacharyya, S. (2017). Modeling Consumer Opinion Using RIDIT and Grey Relational Analysis. In A. Kumar, M. Dash, S. Trivedi, & T. Panda (Eds.), Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (pp. 185-201). IGI Global. https://doi.org/10.4018/978-1-5225-0997-4.ch010
Chicago
Kumar, Rohit Vishal, and Subhajit Bhattacharyya. "Modeling Consumer Opinion Using RIDIT and Grey Relational Analysis." In Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics, edited by Anil Kumar, et al., 185-201. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0997-4.ch010
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