Mobile Apps for Enhanced Bleisure Tourism Experiences: Exploring the Prospects and Challenges

Abstract

Mobile applications play a pivotal role in enabling and enhancing bleisure travel experiences. These apps offer solutions for communication, itinerary planning, transportation booking, and leisure discovery, reflecting the evolving expectations of modern travelers for efficiency, flexibility, and customized experiences. Despite their benefits, challenges such as data privacy concerns and information overload persist. Looking ahead, the future of bleisure travel is poised for further transformation through advances in mobile technology, including augmented reality and artificial intelligence. However, a research gap exists in understanding the full spectrum of mobile apps catering to bleisure tourists' needs. This chapter aims to address this gap by classifying mobile apps for bleisure tourism, exploring their advantages, and identifying challenges and opportunities for innovation. By doing so, it seeks to contribute to a deeper understanding of the role of mobile technology in shaping the landscape of bleisure tourism in the digital age.