Millennials vs. Cyborgs and Blockchain Role in Trust and Privacy

Introduction

This chapter takes a deeper look into themes such as smart retailing in the internet era, the adoption of new technologies, and the differences between generations Y and Z and the notion of the millennial versus cyborg. There are differences between generations in terms of the decision-making process regarding smart retailing, which covers the comprehensive idea of young generations of consumers are behaving differently in the era of smart retailing. This also means how they access through devices in decision making and how freely data is given.

To help with an understanding of how generations are labeled, the following Table 1 gives the status and description of each:

Theories And Principles And Evolution Of Marketing Channels In Digital Era

It is useful to understand marketing transitions so human interactions may be further analysed. During the past couple decades, humanity has experienced the most revolutionary inventions such as the growth of the Internet and World Wide Web which had a very powerful impact on the printed press, eventually leading to the digitalization era. The development of new technologies imposed a powerful impact on organizations, transforming the strategies of the businesses and the way of creating awareness for products and services, moving from traditional advertising (TV ads, direct marketing, etc.) to a digital approach (Pomirleanu, 2013).

The development of new technologies created new opportunities and challenges for education and academic research, likewise for industry practitioners (Weiss, 2011), and the global adoption of digital marketing strategy, has automatically contributed to the growth of marketing for organizations and communication with individual consumers, receiving individual feedback to provide the optimum decision for actual and potential customers for goods and services (Simons, 2008).