Metaverse: Transforming the User Experience in the Gaming and Entertainment Industry

Metaverse: Transforming the User Experience in the Gaming and Entertainment Industry

Pooja Swami
Copyright: © 2024 |Pages: 14
DOI: 10.4018/979-8-3693-2607-7.ch007
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Abstract

The concept of the metaverse is not new, as it dates back to 1992, but it is an interesting area that is receiving increased attention from researchers and marketers. This chapter provides insight into how the emerging virtual world of the metaverse is significantly enhancing the user experience in the gaming and entertainment industries by leveraging the latest technologies such as augmented reality (AR), virtual reality (VR), artificial intelligence (AI), blockchain technology, NFT, and others. This chapter aims to provide insight into the current developments in metaverse entertainment and gaming applications and how they will affect our user experience in the future. The approach used in this study is based on a comprehensive literature review on the subject of metaverse applications and their potential future in the gaming and entertainment industries. This chapter also discusses the various opportunities for the metaverse in the near future, as well as the challenges involved with it, such as privacy, security, and inclusivity.
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Metaverse In Gaming Industry

The term “metaverse” is used in the gaming industry to describe a collective virtual shared area that is created as a result of the interplay between the actual world and the virtual world. Inside the metaverse games, players have the opportunity to participate in a wide variety of activities, such as playing games, socializing with other players, creating and trading virtual assets and taking part in various types of engaging interactions (Oliveira & Cruz, 2023). Meta-gaming surpasses conventional gaming by providing a smooth and seamlessly integrated virtual world that extends across various games and experiences. The key elements of metaverse in gaming includes virtual economies with blockchain-based assets like non-fungible tokens (NFTs), content created by players, cross-platform interoperability and customized avatars for permanent identity. Gaming is becoming increasingly immersive, networked, and dynamic through the metaverse, which extends across games and platforms (Bhattacharya et al., 2023).

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