MLA
Arora, Rakhi. "Marketing of Banking Services in India." Strategic Marketing Management and Tactics in the Service Industry, edited by Tulika Sood, IGI Global, 2017, pp. 107-133. https://doi.org/10.4018/978-1-5225-2475-5.ch005
APA
Arora, R. (2017). Marketing of Banking Services in India. In T. Sood (Ed.), Strategic Marketing Management and Tactics in the Service Industry (pp. 107-133). IGI Global. https://doi.org/10.4018/978-1-5225-2475-5.ch005
Chicago
Arora, Rakhi. "Marketing of Banking Services in India." In Strategic Marketing Management and Tactics in the Service Industry, edited by Tulika Sood, 107-133. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2475-5.ch005
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