Legalistic Entrepreneurship in the Digital World

Introduction

Entrepreneurship is one of the indispensable elements of trade life for centuries. The industrial revolution and the development of the technology developed commercial life, and entrepreneurship was entered a very different dimension with the contribution of the digital world to humanity. Virtual stores, virtual services continue to develop in the face of the infinity of the needs of individuals. Technological development lagged behind digital development and this difference was reflected in commercial life. Technological developments in production have difficulty in responding to the differentiation of consumer needs. But digital innovations are constantly renewing itself to meet growing consumer needs. Web designs, virtual shopping sites, smartphone applications are constantly being developed to serve consumers (Bessant, & Tidd, 2007). Depending on these developments, social media applications are used as the purpose of organizational strategy.

Thanks to the advertisements made through social media applications, promotion strategies gained a different momentum. Thanks to these cookies, consumers can review the ads that are of interest to them, and through these ads, shopping can be done in accordance with the taste of the individual. The interaction and communication contribution of the Internet to our social lives provides benefit to the promotion strategies of the organizations. The speed of access to information brought by the internet network leads to consumer-organization interaction. Thus, the physical distance has become insignificant for consumption and commercial life.

Increasing consumer needs with internet and digital developments have brought new initiatives. These initiatives continue to meet different consumer needs with the innovations of the digital world today. In the face of endless consumer needs, many types of entrepreneurship have emerged, leading to the emergence of different ideas in a globalizing world. Freedom, innovative actions, and the idea of ​​continuous renewal created by globalization are reflected in the ideas of entrepreneurs. In this context, Many types of entrepreneurship such as academic entrepreneurship (Gianiodis, Meek, & Chen, 2019), intrapreneurship (Hisrich, 1990), women's entrepreneurship (Hechavarria, Bullough, Brush, & Edelman, 2019; Özsungur, 2019a; Özsungur, 2019b), female entrepreneurship (Minniti, 2010), virtual entrepreneurship (Klamma, Spaniol, & Renzel, 2006), social entrepreneurship (Huda et al., 2019; Mair, Robinson, & Hockerts, 2019; Rawhouser, Cummings, & Newbert, 2019; Saebi, Foss, & Linder, 2019), corporate entrepreneurship (Kreiser et al., 2019; Molina, & García-Morales, 2019), green entrepreneurship (Allen, & Malin, 2008) have been proposed in the literature. While all these types of entrepreneurship are based on the field of entrepreneurship, they do not focus on the reflection of the entrepreneur's inner world. The starting point and inspiration of these types of entrepreneurship are the fields in which individuals are influenced by innovative actions, transforming risks into opportunities. The entrepreneurship model where entrepreneur characteristics and legal commitment are reflected in entrepreneurship action is not available in the literature. On the other hand, there are no studies that model the effects of laws and rules on the types of entrepreneurship in the literature. The effects of the constraints imposed by local economies on the entrepreneurial model in the free space of globalization have not been investigated.