Abstract
The purpose of this chapter is to present the notions connected with how knowledge management is communicated. The focus of investigation is on the place of metaphors in creating, acquiring and sharing data. The metaphorical side of knowledge management is discussed from both theoretical and practical perspectives. Thus, selected theories are supported with practical examples coming from diversified sources on knowledge management. The discussion aims at showing the positive and negative role of metaphors in various stages of knowledge management.
TopLanguage And Knowledge
Recent publications written by the representatives of different studies draw the attention of readers to the discursive dimension of knowledge management. An example of such domains is discursive psychology. As Crane (2016) discusses in her contribution, interaction is crucial in knowledge creation and knowledge sharing. Thus, talk and text play an important role in KM. The narrative side of knowledge management is also stressed by Schreyögg and Koch (2005) who elaborate on the issue of narration and storytelling as well as their place in KM. In addition, the link between language and culture is discussed by researchers including Holden and Glisby (2014).
Key Terms in this Chapter
Verbal Metaphor: A non-literal linguistic device using known domains to denote known or less known domains by applying words or phrases.
Metaphor: A non-literal linguistic device relying on known domains to denote unknown or less known domains.
Figurative Language: Language relying on linguistic tools having non-literal meaning, such as metaphors, metonymies, similes, paradoxes, idioms, puns, etc.
Pictorial Metaphor: A non-literal linguistic device using known domains to denote known or less known domains by applying pictures, drawings and other forms of pictorial representation; also called a visual metaphor.
Knowledge Management: Strategies and processes connected with managing knowledge at different stages, such as creation, encoding, decoding, application and sharing.
Multimodal Metaphor: A non-literal linguistic device using know domains to denote known or less known domains by applying verbal and pictorial notions.