Knowledge Flows Through Unbounded Innovation

Using Digital Disruption To Gain A Competitive Advantage

Industry 4.0. and the digital transformation bring about radical changes in all sectors. These radical changes are predicted to continue radical or gradual realization for organizations. Particularly, the digital disruption, which has become the keyword of many studies, appears in every realm in business life. For example, organizations that adopt value-oriented strategies aim to think and act data-oriented, by evaluating technology as a tool rather than a goal in digital transformations. Or, the building the right strategy for the digitalization process might be the disputable for the organization. Because any organization’s goals are survival first, followed by competitive advantage. Therefore, it is considered that innovation based on knowledge and environmental, social, and economic criteria enables the creation of a sustainable foundation for organizational competitiveness. Competitiveness emerges as a result of limited resources, as does the search for new strategies for organizational sustainability (Lopes et al.,2016) Being agile, establishing trust-based sustainable relationships, and moving forward knowing that employees are also a part of the transformation provide a significant competitive advantage at this point. Learning organizations are explained as the beginning of organizational transformation in the real sense by understanding the relationship between organizational transformation and business models, starting with digital transformation.