MLA
Antonio Joia, Luiz, and Paulo Sergio Sanz. "The King is Naked: Discovering that Frequent Customers May Not be Your Best Friend." Web Technologies for Commerce and Services Online, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2008, pp. 135-148. https://doi.org/10.4018/978-1-59904-822-2.ch008
APA
Antonio Joia, L. & Sergio Sanz, P. (2008). The King is Naked: Discovering that Frequent Customers May Not be Your Best Friend. In M. Khosrow-Pour, D.B.A. (Ed.), Web Technologies for Commerce and Services Online (pp. 135-148). IGI Global. https://doi.org/10.4018/978-1-59904-822-2.ch008
Chicago
Antonio Joia, Luiz, and Paulo Sergio Sanz. "The King is Naked: Discovering that Frequent Customers May Not be Your Best Friend." In Web Technologies for Commerce and Services Online, edited by Mehdi Khosrow-Pour, D.B.A., 135-148. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-822-2.ch008
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