MLA
Bandyopadhyay, Subir, and Rosemary Serjak. "Key Success Requirements for Online Brand Management." Contemporary Research in E-Marketing, Volume 2, edited by Sandeep Krishnamurthy, IGI Global, 2005, pp. 147-167. https://doi.org/10.4018/978-1-59140-824-6.ch007
APA
Bandyopadhyay, S. & Serjak, R. (2005). Key Success Requirements for Online Brand Management. In S. Krishnamurthy (Ed.), Contemporary Research in E-Marketing, Volume 2 (pp. 147-167). IGI Global. https://doi.org/10.4018/978-1-59140-824-6.ch007
Chicago
Bandyopadhyay, Subir, and Rosemary Serjak. "Key Success Requirements for Online Brand Management." In Contemporary Research in E-Marketing, Volume 2, edited by Sandeep Krishnamurthy, 147-167. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-824-6.ch007
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