MLA
Appiah, Dominic, and Wilson Ozuem. "Issues With the Importance of Branding, Brand Personality and Symbolic Meaning of Brands in the Smartphone Industry." Global Information Diffusion and Management in Contemporary Society, edited by Zuopeng (Justin) Zhang, IGI Global, 2019, pp. 56-97. https://doi.org/10.4018/978-1-5225-5393-9.ch003
APA
Appiah, D. & Ozuem, W. (2019). Issues With the Importance of Branding, Brand Personality and Symbolic Meaning of Brands in the Smartphone Industry. In Z. Zhang (Ed.), Global Information Diffusion and Management in Contemporary Society (pp. 56-97). IGI Global. https://doi.org/10.4018/978-1-5225-5393-9.ch003
Chicago
Appiah, Dominic, and Wilson Ozuem. "Issues With the Importance of Branding, Brand Personality and Symbolic Meaning of Brands in the Smartphone Industry." In Global Information Diffusion and Management in Contemporary Society, edited by Zuopeng (Justin) Zhang, 56-97. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-5393-9.ch003
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