MLA
Ali, Mahmood, et al. "Issues in Service Marketing in Emerging Economies." Promotional Strategies and New Service Opportunities in Emerging Economies, edited by Vipin Nadda, et al., IGI Global, 2017, pp. 130-143. https://doi.org/10.4018/978-1-5225-2206-5.ch006
APA
Ali, M., Upadhyay, A., & Kumar, V. (2017). Issues in Service Marketing in Emerging Economies. In V. Nadda, S. Dadwal, & R. Rahimi (Eds.), Promotional Strategies and New Service Opportunities in Emerging Economies (pp. 130-143). IGI Global. https://doi.org/10.4018/978-1-5225-2206-5.ch006
Chicago
Ali, Mahmood, Arvind Upadhyay, and Vikas Kumar. "Issues in Service Marketing in Emerging Economies." In Promotional Strategies and New Service Opportunities in Emerging Economies, edited by Vipin Nadda, Sumesh Dadwal, and Roya Rahimi, 130-143. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2206-5.ch006
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