MLA
Rajagopal, and Ananya Rajagopal. "Interplay of Technology and Customer Value Dynamics in Banking Industry: Analytical Construct for Measuring Growth and Performance." Business Analytics and Cyber Security Management in Organizations, edited by Rajagopal and Ramesh Behl, IGI Global, 2017, pp. 147-161. https://doi.org/10.4018/978-1-5225-0902-8.ch011
APA
Rajagopal & Rajagopal, A. (2017). Interplay of Technology and Customer Value Dynamics in Banking Industry: Analytical Construct for Measuring Growth and Performance. In Rajagopal & R. Behl (Eds.), Business Analytics and Cyber Security Management in Organizations (pp. 147-161). IGI Global. https://doi.org/10.4018/978-1-5225-0902-8.ch011
Chicago
Rajagopal, and Ananya Rajagopal. "Interplay of Technology and Customer Value Dynamics in Banking Industry: Analytical Construct for Measuring Growth and Performance." In Business Analytics and Cyber Security Management in Organizations, edited by Rajagopal and Ramesh Behl, 147-161. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-0902-8.ch011
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