Internet User Satisfaction, Job Satisfaction and Internet Background: An Exploratory Study

Abstract

The relationships among Internet user satisfaction (IUS), job satisfaction, and user’s Internet background are examined. Internet user satisfaction and job satisfaction are positively correlated. There are significant differences in IUS (but not job satisfaction) based on demographic factors (age, gender, and organizational position). Usage and general Internet experience differentiate levels of IUS and job satisfaction. Self-training is a key variable in both IUS and job satisfaction.